Introducing the Sony XR55X90CK X90CK Smart TV, a true game-changer in the world of entertainment. Immerse yourself in stunning 4K Ultra HD resolution, which brings your favorite movies, TV shows, and games to life with incredible detail and clarity.

Featuring BRAVIA XR technology, this TV utilizes a powerful full array LED backlighting system to deliver precise lighting control and enhanced contrast. Experience true-to-life colors and deep blacks that make every scene pop off the screen.

With High Dynamic Range (HDR) support, the Sony XR55X90CK X90CK Smart TV takes your viewing experience to new heights. HDR brings out the brightest whites and darkest blacks, ensuring that every frame is filled with vibrant colors and incredible depth.

Equipped with Google TV, this smart TV offers a seamless and intuitive user interface. Discover a world of streaming content, apps, and games all in one place. Say goodbye to endless scrolling and hello to personalized recommendations based on your preferences.

The Sony XR55X90CK X90CK Smart TV is not just a TV, it's an immersive cinematic experience. Whether you're watching the latest blockbuster, cheering on your favorite sports team, or delving into a captivating video game, this TV will transport you right into the action.

Upgrade your entertainment setup with the Sony XR55X90CK X90CK Smart TV. With its stunning picture quality, advanced features, and sleek design, it's the perfect centerpiece for any living room or media room. Immerse yourself in a world of endless entertainment possibilities.